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	<title>Comments on: The Non-Paradox of Choice</title>
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	<link>http://www.igvita.com/2007/01/18/the-non-paradox-of-choice/</link>
	<description>A goal is a dream with a deadline.</description>
	<pubDate>Sun, 05 Jul 2009 02:57:25 +0000</pubDate>
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		<title>By: Ilya Grigorik</title>
		<link>http://www.igvita.com/2007/01/18/the-non-paradox-of-choice/comment-page-1/#comment-13497</link>
		<dc:creator>Ilya Grigorik</dc:creator>
		<pubDate>Thu, 25 Jan 2007 00:07:00 +0000</pubDate>
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		<description>Tony, I hear ya! I dread every visit to Shoppers; I feel so clueless. Every time I find myself standing in one of those isles, I always get the same thought: How can something this simple can be made this complicated? (Shampoo, toothpaste, etc.)</description>
		<content:encoded><![CDATA[<p>Tony, I hear ya! I dread every visit to Shoppers; I feel so clueless. Every time I find myself standing in one of those isles, I always get the same thought: How can something this simple can be made this complicated? (Shampoo, toothpaste, etc.)</p>
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		<title>By: Tony</title>
		<link>http://www.igvita.com/2007/01/18/the-non-paradox-of-choice/comment-page-1/#comment-13154</link>
		<dc:creator>Tony</dc:creator>
		<pubDate>Sat, 20 Jan 2007 05:57:49 +0000</pubDate>
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		<description>Excellent analysis. I often get scared by the walls of hair products available at Shoppers. Usually I just make a joke about "food rations" and "communist Russia", grab the first brand I recognize and move on.

So much choice for such a trivial thing makes for a very shortrange 'local' =P</description>
		<content:encoded><![CDATA[<p>Excellent analysis. I often get scared by the walls of hair products available at Shoppers. Usually I just make a joke about &#8220;food rations&#8221; and &#8220;communist Russia&#8221;, grab the first brand I recognize and move on.</p>
<p>So much choice for such a trivial thing makes for a very shortrange &#8216;local&#8217; =P</p>
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		<title>By: The Paradox of Choice - Another Look &#124; MindValleyLabs Internet Marketing Blog</title>
		<link>http://www.igvita.com/2007/01/18/the-non-paradox-of-choice/comment-page-1/#comment-13127</link>
		<dc:creator>The Paradox of Choice - Another Look &#124; MindValleyLabs Internet Marketing Blog</dc:creator>
		<pubDate>Sat, 20 Jan 2007 01:19:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.igvita.com/blog/2007/01/18/the-non-paradox-of-choice/#comment-13127</guid>
		<description>[...] So, at an aggregate level I largely agree with Ilya Grigorik&#160;when he writes about &#8220;The Non-Paradox of Choice.&#8221;&#160; However, what is true in aggregate at the consumer level is not true for you, the small entrepreneur that wants to get started and become successful online. [...]</description>
		<content:encoded><![CDATA[<p>[...] So, at an aggregate level I largely agree with Ilya Grigorik&nbsp;when he writes about &#8220;The Non-Paradox of Choice.&#8221;&nbsp; However, what is true in aggregate at the consumer level is not true for you, the small entrepreneur that wants to get started and become successful online. [...]</p>
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